DirecTV Turns Parents Monstrous in Ad From Spectrum
September 19, 2017

Charter Communications' cable brand Spectrum has debuted its latest monster-themed ad, this time riding the back-to-school wave with a tale about werewolf parents.

The monsters have made for a memorable approach to competitive advertising.  As directed by black comedy specialist David Shane of O Positive, the spot continues to bring character-driven flair and humor that will make you laugh rather than wince. 
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5 Ads Worth Watching From Sunday's Emmy Awards Telecast
September 18, 2017

This spot has been out for a few weeks, but still entertained the Emmy audience with its continuation of Spectrum’s “Monsters” campaign by creative agency Something Different. The concept of monsters who find DirecTV evil continues to amuse, even as ironically comes from Spectrum, the new name for the not-exactly-beloved Time Warner Cable brand.  Read more

Vampires Bare Their Fangs Over Slow Internet Service
July 13, 2017

Quotidian life might not always make for the best stories, unless the characters within are types more inclined to tearing off heads or biting necks. Spectrum's campaign that puts classic monsters in domestic scenarios continues with another hilarious vignette -- this time, focused on a vampire couple griping over their lagging internet connection... New York boutique Something Different and O Positive director David Shane delivered once again.  Read more

Spectrum's Soccer Monsters Return for an ‘Evil’ Poker Game
May 30, 2017

Last month, Charter Communications' Spectrum showed us the softer side of Hollywood's favorite monsters in a funny ad in which creatures like the Mummy, The Grim Reaper and The Werewolf discussed their very domestic weekend plans during the train ride back to the 'burbs.  Now, a new spot from boutique agency Something Different and director David Shane shows what they're like when chill out during their weekly poker game.  Read more

Iconic Monsters Discuss Their Weekend Plans in Hilarious Campaign for Spectrum
April 14, 2017

The campaign for the Charter Communications brand sees the Grim Reaper, the Werewolf, the Mummy and a mad scientist on the train commute back to the burbs, dishing nonchalantly about their weekend plans like everyday Joes.  The Werewolf, for example, plans on "Just a lot of howling, a bit of me time," the scientist will be working on his death ray, while the Mummy, who has an oddly Draculean accent, will be "summoning the Apocalypse" and bringing the orange slices to his twins' soccer game.  Read more

Something Different Teams With Station Film For Documentary “SEED”
April 11, 2017

SEED, a new documentary feature available on Amazon Prime Video (Kinonation is handling distribution), takes viewers behind the scenes of AngelHack’s 9th annual Global Demo Day as tech innovators from around the world compete for seed money to turn their ideas into reality.

Directed by Andrew Wonder and produced by Something Different and Station Film, the film follows three Silicon Valley high school students, five college students from Nairobi and an Uber driver from New York as they hone their pitches and eventually present them to a panel of venture capitalists and industry leaders.  Read more

Former Ogilvy ECD Henvey, EP McConnell Launch Something Different
June 6, 2016

Former Ogilvy & Mather executive creative director Tommy Henvey and executive producer Patti McConnell have launched Something Different.  Designed to provide brands with an alternative to the traditional agency model, the new Brooklyn-based creative marketing boutique will leverage a lean and flexible business structure to provide brands with what agencies do well—produce great creative—while avoiding pitfalls that cause work to bog down and cost too much.  Read more

 

Something Different Launches, Doner L.A. Adds Trio and More
June 6, 2016

Former Ogilvy & Mather Executive Creative Director Tommy Henvey and Executive Producer Patti McConnell have launched the new agency Something Different in Brooklyn, N.Y.  During eight years at Ogilvy, Henvey ran accounts for Time Warner Cable, Kraft, Nascar and Citizens Bank. Prior to that, he was a group creative director at Mcgarry Bowen, Young & Rubicam and BBDO.  McConnell's tenure at Ogilvy began in 2001 and included work for Coca-Cola, Qualcomm and American Express.  Read more