Spectrum Monsters Expose Evil Ways Of Competitors In New Ads From Something Different April 16, 2018
The latest commercials in Spectrum’s acclaimed Monsters campaign are created by Something Different and directed by O Positive’s David Shane.
“I think the work is better now than ever,” David Shane says. “We just came off the strongest round. Part of it is having the luxury of writing for established characters and cast we get to know better with every round. It’s like having a little rep company of amazing actors. And part of it is having a cool client who is increasingly comfortable with pushing the campaign…” Read More
Spectrum's Monsters Throw Shade at DirecTV at a Suburban BBQ April 13, 2018
More relatable humor from David Shane and Something Different.
Spectrum continues to throw shade at its rivals, including DirecTV, in the latest humorous spots in its ongoing “Monsters” campaign, created once again by Something Different and directed by David Shane. Read More
O Positive's David Shane Directs A Slice of Vampire Life For Spectrum, Something Different April 13, 2018
Spectrum’s “Monsters” campaign created by agency Something Different continues with a couple of spots directed by David Shane of O Positive, including this piece titled “Gamer” which features the Vampire family coping with the horrors of bandwidth troubles and slow Internet from the phone company. Read More
DirecTV Turns Parents Monstrous in Ad From Spectrum September 19, 2017
Charter Communications’ cable brand Spectrum has debuted its latest monster-themed ad, this time riding the back-to-school wave with a tale about werewolf parents.
The monsters have made for a memorable approach to competitive advertising. As directed by black comedy specialist David Shane of O Positive, the spot continues to bring character-driven flair and humor that will make you laugh rather than wince. Read More
5 Ads Worth Watching From Sunday's Emmy Awards Telecast September 18, 2017
This spot has been out for a few weeks, but still entertained the Emmy audience with its continuation of Spectrum’s “Monsters” campaign by creative agency Something Different. The concept of monsters who find DirecTV evil continues to amuse, even as ironically comes from Spectrum, the new name for the not-exactly-beloved Time Warner Cable brand. Read More
Vampires Bare Their Fangs Over Slow Internet Service July 13, 2017
Quotidian life might not always make for the best stories, unless the characters within are types more inclined to tearing off heads or biting necks. Spectrum’s campaign that puts classic monsters in domestic scenarios continues with another hilarious vignette — this time, focused on a vampire couple griping over their lagging internet connection… New York boutique Something Different and O Positive director David Shane delivered once again. Read More
Spectrum's Soccer Monsters Return for an ‘Evil’ Poker Game May 30, 2017
Last month, Charter Communications’ Spectrum showed us the softer side of Hollywood’s favorite monsters in a funny ad in which creatures like the Mummy, The Grim Reaper and The Werewolf discussed their very domestic weekend plans during the train ride back to the ‘burbs. Now, a new spot from boutique agency Something Different and director David Shane shows what they’re like when chill out during their weekly poker game. Read More
Iconic Monsters Discuss Their Weekend Plans in Hilarious Campaign for Spectrum April 14, 2017
The campaign for the Charter Communications brand sees the Grim Reaper, the Werewolf, the Mummy and a mad scientist on the train commute back to the burbs, dishing nonchalantly about their weekend plans like everyday Joes. The Werewolf, for example, plans on “Just a lot of howling, a bit of me time,” the scientist will be working on his death ray, while the Mummy, who has an oddly Draculean accent, will be “summoning the Apocalypse” and bringing the orange slices to his twins’ soccer game. Read More
Something Different Teams With Station Film For Documentary “SEED” April 11, 2017
SEED, a new documentary feature available on Amazon Prime Video (Kinonation is handling distribution), takes viewers behind the scenes of AngelHack’s 9th annual Global Demo Day as tech innovators from around the world compete for seed money to turn their ideas into reality.
Directed by Andrew Wonder and produced by Something Different and Station Film, the film follows three Silicon Valley high school students, five college students from Nairobi and an Uber driver from New York as they hone their pitches and eventually present them to a panel of venture capitalists and industry leaders. Read More
Former Ogilvy ECD Henvey, EP McConnell Launch Something Different June 6, 2016
Former Ogilvy & Mather executive creative director Tommy Henvey and executive producer Patti McConnell have launched Something Different. Designed to provide brands with an alternative to the traditional agency model, the new Brooklyn-based creative marketing boutique will leverage a lean and flexible business structure to provide brands with what agencies do well—produce great creative—while avoiding pitfalls that cause work to bog down and cost too much. Read More
Something Different Launches, Doner L.A. Adds Trio and More June 6, 2016
Former Ogilvy & Mather Executive Creative Director Tommy Henvey and Executive Producer Patti McConnell have launched the new agency Something Different in Brooklyn, N.Y. During eight years at Ogilvy, Henvey ran accounts for Time Warner Cable, Kraft, Nascar and Citizens Bank. Prior to that, he was a group creative director at Mcgarry Bowen, Young & Rubicam and BBDO. McConnell’s tenure at Ogilvy began in 2001 and included work for Coca-Cola, Qualcomm and American Express. Read More