Patti McConnell Managing Partner
Tommy Henvey Chief Creative
Tommy and Patti started Something Different as an alternative to brands looking for new ways to create advertising and content. They spent the better part of the last twenty years guiding some very big brands at some very big agencies. Then it stopped being fun. Something Different was built with the belief that the model to create things was broken. They provide a different way to work, a different way to solve problems, a different way to make stuff.
Richard Ryan Creative Director
A writer and Creative Director, Richard has worked in Dublin, Paris and New York on global brands like IBM, American Express, Kodak and Citi. Whether building worldwide brand campaigns or driving local sales, his aims have always been to simplify complex messages, turn the usual into something a little more unusual, and never speak down to anyone. Someone once said he looked like Mark Zuckerberg.
Meghan Linehan Director of Accounts
Meghan is equal parts serious business and fun loving jokester. She stumbled into advertising after having worked a few art related jobs in NYC, and decided to stay because she enjoys thinking about people, business and culture. She has worked at large and small agencies across a variety of industries including food and beverage, entertainment and financial services. Her last gig before joining Something Different was at Digitas on the American Express account. Meghan is a listener, collaborator and question-asker. She likes dogs, drawing and walking around Brooklyn.
Garrett Crabb Special Ops / Agency Oversight
Born Garrett Crabb, but one day affectionately dubbed GBoo from a client and the rest is history. Came to advertising by way of the art world, having first studied painting and video at Maryland Institute College of Art before making his way to NYC. He worked as a producer on the agency side and then helped start post-production company, Friendshop! in 2014. In 2016, he flung his phone into the Hudson, ventured into the forest for 5 months, and emerged a half inch taller and a master of the dark arts. He has since joined the Something Different team where he splits his time between Special Ops and Creative Zookeeper.
Geoff Ollwerther Chief Financial
Geoff Ollwerther is an advertising industry veteran who has worked at Station Film, Black Entertainment Television (BET) and on features and short films. He serves on the Association of Independent Commercial Producers’ (AICP) East Board. In his previous life as a lead guitarist, he played on many of the same stages as Bruce Springsteen. Though not simultaneously.
Marianne Toniolo Waldron Production / General Manager
It takes unwavering concentration, years of learning and an unflappable constitution. In other words, Marianne Toniolo Waldron. Marianne comes to Something Different with over a decade of experience in global agencies, supporting clients large and small. An expert in production, she has launched, supported and revamped brands on pretty much any platform you care to mention. All that, plus the power to squash drama and an unfailing ability to see the bright side of any situation make her an incredible asset to any project.