Great community: Great bank
Montecito Bank and Trust was born and raised on the central coast of California and they wanted to remind people what a huge difference that made in how they do business. We came up with a new look, new tone and a new line to show customers that a local bank could feel big when you wanted it to and personal when it needed to be. In the end, the idea that “Behind every great community is a great bank” couldn't have been more true for Montecito Bank and Trust.
First we examined Montecito’s existing brand identity system.
Then we established additional colors and gradients reflective
of the central coast’s sunrises, sunsets and ocean cascades.
By pairing the gradients with photos of similar color, we establish
a foundation for an evolved visual identity.
This gives us the ability to extend the system to marketing materials.
Using the elegance of Montecito's mark, we created simple
photo masks to highlight landmarks on the central coast.