Great community: Great bank

Montecito Bank and Trust was born and raised on the central coast of California and they wanted to remind people what a huge difference that made in how they do business.  We came up with a new look, new tone and a new line to show customers that a local bank could feel big when you wanted it to and personal when it needed to be.  In the end, the idea that  “Behind every great community is a great bank”  couldn't have been more true for Montecito Bank and Trust.

First we examined Montecito’s existing brand identity system.

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Then we established additional colors and gradients reflective
 of the central coast’s sunrises, sunsets and ocean cascades.

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By pairing the gradients with photos of similar color, we establish
a foundation for an evolved visual identity.

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This gives us the ability to extend the system to marketing materials.

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Using the elegance of Montecito's mark, we created simple
photo masks to highlight landmarks on the central coast.

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